Smashbox Cosmetics launched a video that shows a glimpse inside Smashbox Studios in Los Angeles. The video is a result of the brand’s new partnership with Omelet creative agency.  

The video is a 360° virtual reality tour of Smashbox’s photo studios, and it is being shown on YouTube and Facebook. It celebrates everything from the brand’s history and studio location to the people and products that make Smashbox Cosmetics great. The tour includes three behind-the-scenes photo shoots, where Smashbox reveals what goes into creating a beauty brand that’s worthy of its namesake and showcases the cosmetic brand’s new and one-of-a-kind lighting technology.

Watch it on YouTube, click here.

Ricardo Diaz, Omelet’s executive digital director, said, “The brand and the people within it are truly a creative force and our goal with this 360° VR tour was to invite fans into the famous Smashbox Studios for the chance to see how multifaceted the company is. We’re proud to be part of that process and look forward to what the future holds for our partnership.”

Davis Factor, founder of Smashbox, added, “It was a pleasure working with the Omelet team on this project,” said Davis Factor, founder of Smashbox. “They truly captured the energy of the studio while creatively telling our brand story.”